Posts Tagged ‘Social Listening’
How Small Business Owners Use Social Media, July 2014 [CHART]
Connecting with consumers was the top way US small-business owners used social networks for business purposes.
Read MoreTop Mobile Best Practices Marketers Plan To Adopt, November 2014 [CHART]
Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).
Read MoreTime Investment In Social Media Marketing By Activity, May 2014 [CHART]
The largest share by far (60.1%) identified content development as the most time-intensive activity, an unsurprising result.
Read MoreSocial Media Tools & Features Used By US Omnichannel Retailers, Q1 2014 [CHART]
94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.
Read MoreO'Hare Airport Social Deafness & Mall Of America Social Listening [VIDEO]
During episode 37 of the Beyond Social Media Show O’Hare Airport’s lack of social listening is contrasted with the Mall of America’s integrated social listening efforts.
Read MoreRNC's Historically-Inaccurate Rosa Parks Tweet & Amazon's Drones – Beyond Social Media Show [VIDEO]
Century 21’s Tryptophan Slow Jam; Chanukah ham; RNC’s Rosa Parks tweet; T-Mobile & AT&T’s Twitter fight; Dana Morales plays us all; Amazon Air drones for delivery; Facebook’s newsfeed algorithm tweak; GE’s 3D Printing Day; Apple buys Topsy; The Gap’s social listening & response; Verizon’s Mall of America Destination Store; some shiny new stuff & much more.
Read MorePerma.cc's Social Listening & Email Marketing [VIDEO]
David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.
Read MoreConsumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Read MoreGeofedia – Social Listening By Place [VIDEO]
David Erickson discusses Geofeedia, a tool that curates social media posts by geographic location, making it particularly useful for retail and hospitality marketing, event marketing and crisis communications.
Read MoreTop Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]
Fewer marketers were interested in customer survey data and third-party market research.
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