Posts Tagged ‘Smart Phones’
How Sports Fans Consume Mobile Content, January 2015 [CHART]
While a decent 40% of respondents had checked out sports digitally, just 16% had consumed content through a mobile device in the past 12 months.
Read MoreThe History of Online Advertising [INFOGRAPHIC]
This infograph by PointRoll illustrates the history of online advertising.
Read MoreMillennials' Top Shopping-Related Activities By Device [TABLE]
40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.
Read MoreEmail Marketing Open Share By Device & Industry, Q1 2015 [TABLE]
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
Read MoreStreaming Video Ad Completion Rates By Device Type, 2014 [CHART]
Streaming video ad completion rates were lower on devices with smaller screens last year.
Read MoreTeen Access To Consumer Electronic Devices, April 2015 [TABLE]
Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console.
Read MoreFinancial Services Customer Experience Channel Priorities, April 2015 [CHART]
Public desktop websites are a greater priority than smartphone apps or public mobile sites when it comes to providing a consistent customer experience.
Read MoreTop Mobile Content Consumed By Physicians
Specialty-specific or clinical content was the leading type viewed via mobile by US physicians.
Read MoreMobile Physicians, 2012-2015 [CHART]
Among US physicians polled, 84% reported using smartphones for professional purposes.
Read MorePrimary Podcast Listening Device, 2014 vs 2015 [CHART]
Fully 55% of US consumers ages 12 and older who had ever listened to a podcast said they used a smartphone, tablet or portable audio player most frequently to do so.
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