Posts Tagged ‘Small Businesses’
Social Media Sites For SMB B2B Lead Generation, 2012 [CHART]
Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads.
Read MoreSmall Businesses & Natural Disasters [INFOGRAPHIC]
74 percent of American small businesses do not have any disaster plan, while 84 percent do not have disaster insurance.
Read MoreSmall Business Owners' Attitudes Toward Marketing Targeted At Them, March 2012 [CHART]
Small business owners would likely be more inclined to open their wallets if the marketing aimed at them struck a chord—but it often does not.
Read MorePercent Of Marketing Budgets SMBs Devote To Digital, Q4 2010 – Q3 2012 [CHART]
Small and medium-sized businesses devoted an average of 29% of their marketing budgets to digital media.
Read MoreEffective Small Business Marketing Tactics, April & October 2012 [CHART]
76% of small business owners are kept up at night by being preoccupied with how to attract new customers.
Read MoreSMB Marketing Budgets & Confidence In Competence, February 2013 [CHART]
Email marketing captures an average 15% of SMB marketing budgets.
Read MoreAmerican Small Business Content Marketing Plans, 2013 [CHART]
More than half of respondents cited articles, social media content, blog posts and video as likely to play a larger role in 2013.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreAmerican Small Business' Change In Content Marketing Efforts, 2013 [CHART]
Many small businesses are already using some form of content marketing to promote themselves—74% as of a January survey of US small businesses by BusinessBolts.com.
Read MoreHow SMBs Are Using Customer Relations Management Systems, February 2013 [CHART]
Beyond managing contacts (94%), 65% of SMBs are using their CRM for lead nurturing, and 59% each for email marketing and sales forecasting.
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