Showrooming Archives

Showrooming Consumers, Q3 2013 vs Q3 2014 [CHART]

35% of US internet users showroomed, including nearly half of millennials and even 28% of seniors 65 and older.

Showrooming vs Webrooming On A Smartphone, October 2014 [CHART]

Consumers are more likely to research a purchase online using a smartphone and then buy it in-store.

Consumers' In-Store Smartphone Usage [INFOGRAPHIC]

84% of smartphone shoppers use their device while shopping in a store, and one in three will use it to find the information they need rather than ask an employee.

How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

Attitudes Toward Online Shopping By Generation, December 2013 [TABLE]

In November 2013, 44% of boomers said they showroomed.

Use Of Apps In-Store By Age Group, July 2014 [CHART]

Overall, 41% of consumers reported using mobile applications while shopping in stores.

Where Smart Phone Users Search For Local Info, January 2014 [TABLE]

Smart phone searchers were slightly more likely to use their phones to look for local information at home than when they were on the go.

Mobile Device Use's Influence Over In-Store Retail Sales, 2012 & 2013 [TABLE]

The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $593 billion in US in-store retail sales in 2013.

Effect Of Showrooming On Amount Of In-Store Retail Shopping, March 2014 [CHART]

Mobile technology had actually played a positive role when it came to driving in-person retail shopping.

Webrooming vs Showrooming, November 2013 [CHART]

78% of respondents reported Webrooming, or researching online before heading to a store to make a purchase.