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How Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]

63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

Around 60% of US buyers said they abandoned their shopping carts because shipping costs pushed their purchase total up more than expected.

Female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping online.

Among US internet users surveyed who had at least one digital shopping pet peeve, shipping costs were the most common, cited by 66% of respondents.

Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.

In November 2013, 44% of boomers said they showroomed.

Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.

Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.

Mothers were spending thousands of dollars each year on unplanned items—$2,600, on average, for those who went shopping for their families weekly.