Posts Tagged ‘Seasonal Marketing’
Online & In-Store Holiday Purchase Influencers, January 2013 [CHART]
Pinterest and Twitter influenced online and in-store purchases for just 1 in 10 shoppers surveyed, with Facebook garnering only slightly more interest.
Read MoreFinal Holiday Purchase Decision Factors, January 2013 [CHART]
The vast majority of consumers based their final holiday purchase decisions on factors such as price, including promotional offers (85%), free shipping (85%), and merchant reputation (78%).
Read MoreDaily Consumer Holiday Spending, December 2008-December 2012 [CHART]
Consumers reported spending an average of $83 per day in December in stores, online, and in restaurants (and excluding household bills and a home or car purchase).
Read MoreWeekly eCommerce Holiday Sales, 2009-2012 [CHART]
Consumers bought their consumer electronics gifts early on during the 2012 holiday period (defined as November 18 – December 22), as sales dropped off as the season continued.
Read MoreBusiest Email Marketing Days Of 2012 [CHART]
93% of major online retailers sent their subscribers at least one promotional email on Cyber Monday (November 26), making it the busiest email marketing day of 2012.
Read MoreMobile Accounts For More Than 50% Of Amazon's Holiday Shoppers [SCREENSHOT]
Amazon reports that more than 50 percent of its customers shopped via mobile over the holidays.
Read MoreHoliday Traffic To Retail 500 Sites, 2010-2012 [CHART]
Christmas Day 2012 saw a 27% increase in online traffic to the top 500 retail sites compared to 2011.
Read MoreMobile Cyber Monday Ad Metrics, 2011 vs 2012 [CHART]
MediaMind’s platform served 46.2% more standard mobile banner, video and rich media impressions on Cyber Monday in 2012 than 2011.
Read MoreIn-Store Retail Tech's Effect On Holiday Shopping Experiences By Generation, December 2012 [CHART]
Nearly two-thirds of 18- to 34-year-olds reported using their mobile phone for shopping this holiday season, and almost half said this made their phone a faster resource for accessing information than asking a store associate.
Read MoreHow Americans Used Mobile For Holiday Shopping, 2011 & 2012 [CHART]
More than eight in 10 smart phone owners researched and browsed for products on their phone, up 15 percentage points from 2011.
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