Search Engine Marketing Archives - Page 2 of 3

Content Optimization For Search Visibility

David Erickson’s thoughts about optimizing content for search engine visibility for an interview conducted with David LeDuc.

Googlers Explain How They Improve Google Search

A short video that gives you a sense of the work that goes into the changes and improvements that are made to Google almost every day. While an improvement to the algorithm may start with a creative idea, it always goes through a process of rigorous scientific testing.

Inside The Mind Of Google

A 2009 CNBC special about the search engine giant.

Mike Grehan: Search & The Connected Consumer

Presentation by Search Engine Watch’s editor Mike Grehan for the Minnesota Interactive Marketing Association in May, 2011.

Google Consciousness: Algorithmic Sentience

What if Google’s search algorithm has achieved sentience? Social Media strategists and developers Rome Viharo and Maf Lewis reveal the likelihood that Google’s search algorithm may already be sentient, what it means, and what it represents as a metaphor for collective problem solving.

Interview: Google's Marissa Mayer Discusses Local Search

Searching for local information makes up 20 percent of Google queries, says Marissa Mayer, VP for Location and Local Services, in this interview with Beet.TV.

2010 Search Behavior

Statistics about how people searched Google in 2010.

Google's Social Search Update

Google social search is now being folding into the natural results.

The Business Of Web Measurement

Seppy Yoon discussed how to best evaluate web performance and search engine marketing (SEM) through cost of measurement and key performance indicators.

Search: PPC & Display

Jamie Smith discusses re-targeting, how it can add profits to the bottom line, and how to organize your search advertising strategy to quickly optimize results.