Search Engine Marketing Archives

14 Keyword Research Tools To Determine What People Want

The following list of 14+ keyword research tools to help you understand what people are searching for, and, therefore, what people want.

Context Is Key With Google Hummingbird Update [VIDEO]

Albert Maruggi, David Erickson & B.L. Ochman discusses the importance of context when optimizing content in the wake of Google’s recent Hummingbird update.

Google Hashtag Searches [VIDEO]

David Erickson discusses Google’s inclusion of Google+ posts in the sidebar of searches for hashtags.

Brad Geddes Presents Google AdWords Enhanced Campaigns Case Studies [VIDEO]

Brad Geddes presents several Google AdWords Enhanced Campaigns case studies and looks at ways to take advantage of the data in this presentation for MN Search.

Google Penguin 2.0 Update Will Address Native Advertising [VIDEO]

Google’s webspam chief Matt Cutts explains the Google algorithm changes that are planned for rollout this summer, including tackling native advertising.

Yahoo's Marissa Mayer Discusses Personalized Search [VIDEO]

Marissa Mayer, chief executive officer of Yahoo! Inc., discusses the future of Internet search technology, data portability and partnerships.

Facebook Graph Search [VIDEO]

Steve Levy, author of In The Plex dissects Facebook’s new Graph Search and the impact it can have on the Internet search market.

Social Black Markets [VIDEO]

Twit.tv’s Amber MacArthur and Sarah Lane discuss the black market for Twitter and Facebook, Gmail results coming to search, Mulu.me for charity, and is LinkedIn Premium worth it?

Google's Knowledge Graph

Google is rolling out a semantic search improvement for their search results they call the Knowledge Graph.

Microsoft is getting its competition on with Google by adding social content to its search results. The new Bing will include a social sidebar that will draw relevant social posts from a user’s Facebook friends to accompany a search.