Posts Tagged ‘ROI’
B2B Marketers & Content Marketing Measurement, December 2013 [CHART]
Only 23% of B2B marketers rate their company as strong at measuring the ROI from content marketing.
Read MoreSMBs' ROI Assessment Of Social Media Advertising & Promotion, November 2013 [CHART]
3 in 10 SMBs advertising on Twitter claim “excellent” or “extraordinary” ROI from their efforts.
Read MoreSMBs' Perceived ROI Of Twitter Advertising, November 2013 [CHART]
Almost one-quarter SMBs use Twitter for advertising and promotion, up from 22% last year and 16% the year before.
Read MoreAdvertising Platforms Marketers Think Are Important By ROI, September 2013 [CHART]
Respondents to RBC Capital Markets’ study in September 2013 ranked Facebook second to Google in terms of advertising ROI, ahead of Twitter, LinkedIn, Yahoo! and AOL.
Read MoreAreas That Have Benefited The Most From Big Data Use, August 2013 [CHART]
Among US agency and brand executives, 85% said Big Data had yielded more than half of marketing initiatives when it came to increasing insights into consumer behavior.
Read MoreMost Important PPC Objectives Worldwide, October 2013 [CHART]
Of those that either currently used PPC campaigns, or planned to do so over the following year, 54% named increasing lead generation as the most important objective of their PPC strategy.
Read MoreFacebook Ad Performance Trends, Q3 2013 [CHART]
Facebook ad performance showed solid quarter-over-quarter growth again in Q3.
Read MoreFacebook Advertising Key Performance Indicators [INFOGRAPHIC]
This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.
Read MoreLarge Consumer Companies' Social Media ROI, October 2013 [CHART]
Of the 56% of respondents who have measured social’s value, roughly one-third said the ROI is negative.
Read MoreB2B Marketers Perceptions Of ROI By Channel, September 2013 [CHART]
B2B marketers hold trade shows and events in high regard when it comes to their return on investment .
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