Posts Tagged ‘ROI’
Degree To Which UK B2B Marketers Can Demonstrate Social Media ROI, March 2014 [CHART]
Demonstrating social media ROI was a majority activity among UK B2B marketers.
Read MoreMobile Display Ad Effectiveness Grades, March 2014 [CHART]
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Read MoreBenefits of Real-Time Social Engagement To UK Marketers, February 2014 [CHART]
Increased audience engagement was the top benefit of real-time social engagement, cited by 76% of respondents. Increased customer satisfaction ranked second, at 58%.
Read MoreChannel ROI Ratings, April 2014 [CHART]
This year, email tops SEO by a slim margin in the eyes of the survey respondents (email marketers who are mostly based in the UK).
Read MoreBrands' Top Challenges Using Twitter, March 2014 [CHART]
While measuring ROI is a challenge, 65% of those surveyed agree that Twitter is an effective marketing tool. Still, close to one-third are undecided.
Read MoreTop Metrics To Measure Engagement, November 2013 [CHART]
86.2% of US agency and marketing executives said that engagement was a priority for their company.
Read MoreMeasuring The Business Impact Of Marketing Spending, February 2014 [CHART]
Only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.
Read MoreEvolution Of The Marketing Department [INFOGRAPHIC]
This infographic by Adecco illustrates the changing nature of the marketing department.
Read MoreSocial & Mobile Marketing ROI, January 2014 [CHART]
Roughly one-third of social media marketers are seeing an ROI from their efforts, while another 1 in 2 believe their activities will eventually produce a return for them.
Read MoreChanges In Twitter Ad ROI, December 2013 [CHART]
Roughly 6 in 10 marketers advertising on Twitter expect their Twitter ad budgets to increase either significantly (12.1%) or modestly (47.1%) over the next year.
Read More