ROI Archives - Page 4 of 10

Marketers' Confidence In Measuring Mobile Ad ROI, June 2014 [CHART]

Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.

Inbound Marketing Priorities & Challenges, September 2014 [TABLE]

A significant share of inbound marketers are reporting higher ROI than last year – perhaps as previous success is the top reason given for increasing inbound budgets.

Enterprise Use Of Social Media Marketing, September 2014 [CHART]

7 in 10 senior leaders managing or overseeing digital or social marketing at enterprise (at least $1 billion in revenues) companies in the US and Western Europe say that senior management believes in the value of social marketing.

2015 B2B Content Marketing Trends [INFOGRAPHIC]

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.

CMOs' Perception Of Their Social Media ROI, September 2014 [CHART]

The challenge of how to prove marketing’s value has been hounding CMOs as they come under increasing pressure to demonstrate their impact, with this being one of CMOs’ key concerns this year.

CMOs Top Concerns, August 2014 [CHART]

A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.

Top Growth / Profit-Related Metrics For Analytics, June 2014 [CHART]

On average, client-side marketers from around the world (though primarily from Europe) estimate that 43% of the analytics data they collect is useful for driving decision-making, while agencies similarly estimate that 40% is useful.

Marketing Leaders Top Marketing Priorities, December 2013 [TABLE]

Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.

Marketing Execs' Marketing Priorities For 2014 [CHART]

Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.

Marketers On Social Media ROI & Facebook Effectiveness, May 2014 [CHART]

Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year.