Posts Tagged ‘ROI’
B2B Marketing Channel Mix Selection Criteria, March 2015 [CHART]
Marketing objectives and target customer profiles are at the heart of B2B marketers’ decision-making when it comes to the channel selection process.
Read MoreAttribution Models Used By B2B & B2C Marketers, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreChannels In Which B2B vs B2C Marketers Can Prove ROI, November 2014 [CHART]
33% of US B2B & B2C marketing professionals still didn’t know which channel made the biggest impact on revenues.
Read MoreMarketers' Ability To Measure ROI Of Online Marketing, March 2015 [CHART]
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Read MoreHow Marketers' Are Using Insights Gleaned From Data, January 2015 [CHART]
Almost half of marketers report significant pressure to be more data-driven in their efforts.
Read MoreMarketers' Top Business Challenges, January 2015 [CHART]
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Read MoreTop 5 Online Marketing Success Metrics, January 2015 [CHART]
It’s surprising that ROI isn’t a top-2 metric, given all the attention paid last year to proving marketing’s worth.
Read MorePriorities For Improving Email Marketing ROI In 2015 [CHART]
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
Read MoreObstacles To Social Media Marketing Success, December 2014 [CHART]
Fully 43% of marketers said that a lack of in-house resources and skills was an obstacle to achieving social media marketing success.
Read MoreTop Priorities For Improving Email ROI In 2015 [CHART]
The top priority going into 2015 is the greater use of analytics in order to optimize communications.
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