Posts Tagged ‘Retail Marketing’
Expected Coronavirus Rebound By Retailer Category
Department Stores and off-price retailers are the most optimistic about recovering store traffic in the wake of the Coronavirus pandemic.
Read MoreWhere Online Shoppers Start To Search
More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.
Read MoreAppeal Of Pausing Consumer Subscription Services
With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to research from Recurly, a pause feature could be one productive approach.
Read MoreOnline Video Factors In Consumer Decision Making [CHART]
Video is having an impact on consumers, with three-quarters of global adult shoppers saying they have made a purchase after viewing a video for a product, a percentage that is even higher among Millennials. But what qualities make videos valuable to consumers during their decision-making process?
Read MoreResistance To Online Shopper Accounts [CHART]
Having an online user account with a retailer can have its advantages, including faster checkout and the opportunity for a more personalized shopping experience. One of the barriers that stops consumers from creating user accounts is that they know that emails will follow.
Read MoreTrust In AI-Generated Advice By Industry [CHART]
AI has become an everyday part of life, with marketers using it for anything from content personalization to gaining customer insights – and also chatting with customers online.
Read MoreHalloween Stats & Sales [INFOGRAPHIC]
This infographic from The Shelf illustrates the frightening amount of money we spend on Halloween.
Read MoreFrequency Of Mobile In-Store Shopping [CHART]
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Read MoreWhy Retailers Advertise On Amazon [CHART]
According to a survey of US retail marketers conducted by Nanigans and Advertiser Perceptions, the top reason cited for advertising on Amazon was strong performance and ROI.
Read MoreOnline Shoppers Top CX Considerations [CHART]
In a January 2019 survey from digital consultancy Avionos, the largest share of US digital shoppers said that fast shipping makes for a positive retail experience—more so than an easy return policy, friendly customer service reps, or buy online, pick up in-store (BOPUS) options. Similarly, a June 2019 survey from project44 found that 52% of consumers…
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