Posts Tagged ‘Restaurant Marketing’
TV Ad Effectiveness By Category In 2013 [TABLE]
Casual dining tops the list this year, taking the top spot from Appliances.
Read MoreLeading Smart Phone Activities By UK Travelers, November 2013 [CHART]
Domestic travelers in the UK were more than twice as likely to use their smartphones to find restaurants (60%) than those traveling abroad (29%).
Read MoreProducts/Services Bought On Smart Phone By European Shoppers, March 2013 [CHART]
The top categories of products purchased through smart phones included clothes and accessories, books, electronics and appliances, and tickets.
Read MoreUS Restaurant Mobile Ad Features, Q4 2013 [TABLE]
Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.
Read MoreMobile Ad Content Most Likely To Convert Restaurant Customers, December 2013 [CHART]
More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant.
Read More7 Types Of American Smart Phone Users [TABLE]
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
Read MoreTopics Upon Which People Share Their Opinions Online, February 2014 [CHART]
Mobile phones lead the pack, with 27% of respondents (aged 16-64) professing to have posted an opinion about them online during the month prior to the survey.
Read MoreTop Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]
What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.
Read MoreMobile Content Activities Of American Parents, August 2013 [TABLE]
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
Read MoreUS Restaurant Ad Spending, 2012-Q3 2013 [CHART]
Ad spending in the US restaurant industry slowed in Q3 2013, when year-over-year ad investments in the sector dipped by 3.6% to $1.58 billion.
Read More