Posts Tagged ‘Public Relations’
How Clorox Managed To Insult Men Everywhere [VIDEO]
In a blog post titled “6 mistakes new dads make,” Clorox managed to insult not just new dads, but men everywhere by portraying them as clueless, bumbling idiots.
Read MoreCase Study: Miss Utah's Online Reputation Issues [VIDEO]
An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.
Read MoreDelta Airlines & The Immediacy Of Twitter Customer Service [VIDEO]
Author & Keynote Speaker Scott Stratten tells the story of how Delta airlines saved their brand from a lifetime of shunning with one well-timed tweet.
Read MoreCitizen Generated LEGO Customer Service Testimonial [VIDEO]
This amazing LEGO customer testimonial video serves as a case study in how customer service has become an extension of public relations.
Read MoreObama's Jedi Mind Meld Response: A Case Study [VIDEO]
A look at how the White House took turned President Barack Obama’s Jedi Mind Meld press conference gaff into an opportunity to extend their message about sequestration in a self-deprecating and humorous fashion.
Read MoreWhy CEOs Are Afraid Of Social Media [VIDEO]
Ty Francis, vice president of Corporate Board Member magazine, discusses some of the reasons CEOs fear using social media.
Read MoreEmail Marketing Case Study: LinkedIn's Vanity Play [VIDEO]
LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.
Read MoreHotel PR Director Discusses How She Uses Customer Service Complaints On Social Media [VIDEO]
Nora Walsh, PR director at the Pierre Hotel in New York City, believes negative reviews are a helpful way to get direct feedback from customers and learn where the hotel falls short.
Read MoreGoogle News Updates
David Erickson demonstrates Google News’ new layout, explaining what about the Google News updates are new, including personalization, popular news, and local news.
Read More