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Posts Tagged ‘Print’

Traditional Media Consumption By Generation [CHART]

Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.

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Consumer Trust In Content Sources, October 2015 [CHART]

Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.

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Consumer Attitudes Towards Direct Marketing, April 2015 [CHART]

US adults are more likely to have a positive than negative reaction to seeing a catalog in the mail.

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Nonprofit Communications Trends [INFOGRAPHIC]

Nonprofit Communications Trends

This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.

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Millennials' Word-Of-Mouth Brand Mentions, September 2014 [CHART]

Some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media).

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Average Time Spent Per Day By Device, 2010-2014 [TABLE]

In a marketing world driven ever more by data, content marketing remains very much an art form, especially in the business-to-consumer arena.

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Mobile Users Most Important Devices For Information, June 2014 [CHART]

Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.

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Daily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]

86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.

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Device Executives Most Use To Consumer News [CHART]

More than 50 percent of the survey responses by executives were completed on a mobile device.

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Growth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]

US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.

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