Posts Tagged ‘Personalization’
The Benefits Of Marketing Personalization, June 2015 [CHART]
Higher response and engagement rates are the No. 1 reason to use personalized content.
Read MoreB2B Mobile Content Optimization, June 2015 [CHART]
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
Read MoreTop Audience Targeting Types For Branding, May 2015 [CHART]
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Read MoreCustomer Experience Optimization, March 2015 [CHART]
Customer experience has been tabbed marketers’ most exciting opportunity this year.
Read MoreConsumer Interest In New Online Tools & Services, March 2015 [CHART]
Consumers are more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own.
Read MoreHello Barbie Doll
Mattel is set to release their Hello Barbie doll, a toy with a WiFi connection and voice recognition technology that encourages in-depth conversations.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreTrends CMOs Think Will Have The Greatest Effect On Marketing By 2020 [CHART]
Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
Read MoreMarketers' Plans For Improving The Customer Experience, January 2015 [CHART]
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Read MoreBenefits Of Marketing Automation For B2B, March 2014 [CHART]
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.
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