Posts Tagged ‘North America’
Global Media Ad Spending By Region, 2011-2017 [TABLE]
Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011.
Read MoreGlobal Ad Spending Growth In 2012 [CHART]
Worldwide advertising spending grew by 3.2% year-over-year in 2012 to reach $557 billion.
Read MoreChange In Content Marketing Spending By North American B2B Marketers, 2011 & 2012 [CHART]
Fifty-four percent of B2B marketers in North America said they planned to increase spending in 2012, with 60% reporting the same in 2011.
Read MoreNorth American B2B Marketers Who Use Content Marketing, August 2012 [CHART]
More than nine out of 10 B2B marketers in North America used content marketing.
Read MoreMobile Web Traffic By Device & Country, February 2013 [CHART]
For the first time, tablet traffic exceeded smart phone traffic in February 2013 (8% and 7% of page views, respectively).
Read MoreWomen Who Abandon Social Media, March 2013 [TABLE]
Among the 86% of North American women surveyed online who have a social media account, 38% are dubbed Defectors, who have stopped (16%) and/or decreased (28%) using at least one social network.
Read MoreChannels North American Recruiters Expect To Use More In 2013 [CHART]
82.6% of recruiters said they planned to use LinkedIn more than they did already.
Read MoreAppeal Of Money-Saving Offers Among Social Brand Fans Worldwide, February 2013 [CHART]
7 in 10 Americans who follow brands online say that they want to stay more connected to those brands when they offer them coupons, discounts and free products.
Read MoreNorth & Latin American Navigation Service Subscribers, 2016 [TABLE]
By 2016, navigation systems will support 18.7 million subscribers in North America, while smart phone navigation will boast more than 400 million.
Read MoreFacebook Ad Metrics, Q4 2012 [CHART]
After falling by 40% between Q2 and Q3, the cost of advertising on Facebook in the US dropped by another 37% in Q4.
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