Posts Tagged ‘North America’
Social Network Users By Region & Country, 2011-2017 [TABLE]
Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the second-largest audience starting next year, their population penetration rates are among the lowest.
Read MoreMarketing Effectiveness Of Online Video vs. TV, June 2013 [CHART]
Among leading brands, media and creative agencies in the UK, Europe and North America, 58% believe that for the same investment they can achieve better share of engagement with online video than with TV.
Read MoreNewspaper Circulation & Advertising Trends By Region, 2012 [CHART]
Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia.
Read MoreNorth American Smart Phone Penetration [CHART]
The worldwide smart phone penetration is expected to remain just under one-third in 2013 and will approach the halfway point by 2017.
Read MoreNorth Americans' Spending Intentions, May 2013 [CHART]
North Americans plan to spend on discretionary items this year, up from 36% the previous quarter.
Read MoreGlobal Facebook User Penetration By Region & Country, 2011-2017 [TABLE]
By 2017, eMarketer estimates, 616 million internet users in Asia-Pacific will use Facebook at least monthly.
Read MoreGlobal Facebook Users By Region & Country, 2011-2017 [TABLE]
Asia-Pacific has had among the fastest growth rates for Facebook use in the past two years.
Read MoreGlobal Facebook User Growth By Region & Country, 2011-2017 [TABLE]
Facebook’s user base is not declining in mature markets such as the US, though some users may be spending less time on Facebook and more time on Instagram—which Facebook owns.
Read MoreChanges In Retargeting Budgets By Tactic, February 2013 [CHART]
The greatest percentage of media buyers (60%) expected to up their FBX investment.
Read MoreGlobal Media Ad Spending Share By Region, 2011-2017 [TABLE]
Western Europe accounts for the third-largest share of ad spending in the world and is far ahead of fourth-place Latin America by this metric.
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