Posts Tagged ‘North America’
How B2B Decision-Makers Are Using Social Media, July 2013 [CHART]
Social media use is ubiquitous among B2B decision-makers in North America and Europe.
Read MoreGlobal Ad Spend Growth In Q1 2013 [CHART]
After increasing by 3.2% in 2012, global ad spending displayed weaker growth in the first quarter of this year.
Read MoreNorth American Sponsorship Spending By Type, 2011-2013 [TABLE]
Sponsorship spending, at $19.2 billion, will comprise 14% of total marketing spending in North America in 2013.
Read MoreShopping Research By Region, July 2013 [CHART]
North Americans appear to be more immune to professional recommendations than other shoppers around the world.
Read MoreGlobal eCommerce Penetration By Country, 2011-2017 [TABLE]
Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.
Read MoreGlobal B2C eCommerce Sales By Region & Country, 2011-2016 [TABLE]
Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total.
Read MoreGlobal B2C eCommerce Sales Growth By Region & Country, 2011-2017 [TABLE]
Asia-Pacific already accounts for nearly a third of all B2C eCommerce sales in the world, a share of the total just below North America’s.
Read MoreGlobal B2C eCommerce Sales By Region, 2011-2016 [TABLE]
This year alone, B2C ecommerce sales are expected to grow 23% in the Asia-Pacific region.
Read MoreExpectation & Tolerance For Mobile Video Ads, June 2013 [CHART]
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.
Read MoreGlobal Social Network User Penetration By Region, 2011-2017 [TABLE]
Through 2015, the more advanced social network markets of North America, Western Europe and Central and Eastern Europe will have the highest penetration rates worldwide.
Read More