Posts Tagged ‘Nonprofit Marketing’
Nonprofit Newsrooms Are Overwhelmingly White
More than half of all nonprofit outlets have either no people of color or “only a small percentage” within their ranks.
Read MoreB2B Businesses Suffering Significant Disruption From Covid-19
B2Bs are figuring out how to stay in business, operate and recover. This often requires a digital transformation of marketing and sales efforts.
Read MoreDigital Marketing News This Week
New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.
Read MoreConsumer Trust By Industry [TABLE]
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
Read MoreCost-Per-Lead By Industry [CHART]
Content creation, online advertising/media placement and branding/public relations are the tactics receiving the most budget allocations, followed by email marketing and traditional ads.
Read MoreYouTube Statistics, 2017 [INFOGRAPHIC]
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Read MoreEmail Marketing By Industry [CHART]
Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by Winterberry Group and the Data & Marketing Association (DMA), the most commonly used channel over digital display, owned web content and search.
Read MoreEmail Deliverability Benchmarks By Industry [CHART]
Close to one-third of US marketing emails fail to reach the inbox, according to an analysis by Return Path.
Read MoreEmail Reading, Glancing & Scanning By Industry [CHART]
![Email Reading, Glancing & Scanning by Industry [CHART]](https://e-strategy.com/wp-content/uploads/2016/11/Email-Reading-Glancing-Scanning-By-Industry.png)
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Read MoreCredibility Of Company Spokespeople By Type [CHART]
Trust in the institutions of government, business, media and NGOs has increased across the globe.
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