Posts Tagged ‘Newspapers’
Millennial Early Adopters' Media Use, March 2013 [CHART]
52% of Millennials are above-average in terms of their adoption of technology, and these early adopters are heavily reliant on their mobile devices.
Read MoreNews Audience Trends, 2011 vs 2012 [CHART]
Local TV saw a significant 6.5% drop in audience size between 2011 and 2012, finds Pew Research Center’s Project for Excellence in Journalism in its State of the News Media 2013 study.
Read MoreTime Spent On Mobile vs. PC By Website Type, April 2013 [CHART]
This graphic from comScore illustrates time spent on the Internet using a PC vs. mobile.
Read MoreMarketing Strategies That Are Falling Out Of Favor In 2013 [CHART]
About three in 10 marketers expect their organizations to decrease attention paid to newspapers and consumer magazines in 2013.
Read MoreCitizen Perceptions Of The Value Of Online & Offline Media, February 2013 [CHART]
Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).
Read MoreHousehold Shopping Inspiration Sources, February 2013 [CHART]
66.9% of American consumers say they get ideas for their shopping trips from circulars and flyers.
Read MoreTop Three Online & Offline Activities In America, January 2013 [CHART]
58% of US respondents read a newspaper, while 57% visited a social networking or blogging site.
Read MoreMarketing Channels That Are Falling Out Of Favor In 2013 [CHART]
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Read MoreNorth American Publishers That Use A Paywall By Publication Type, October 2012 [CHART]
Four out of 10 media companies reported already using a paywall, with the highest percentage choosing a metered option.
Read MoreNorth American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]
The iPad saw the greatest percentage of publishers charging for content across publication categories.
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