Posts Tagged ‘News Marketing’
Americans Who Subscribe To Print Newspapers By Age, Q1 2012 & Q1 2013 [CHART]
The percentage of print subscribers fell just 2.2 percentage points between Q1 2012 and Q2 2013, to 31.1%.
Read MoreMobile News Consumption By Age, Q1 2013 [TABLE]
The 35-to-44 age group showed the highest incidence of reading news on their smartphones, at 73% of users.
Read MoreMobile Media & Entertainment Brands Ranked By User Satisfaction, August 2013 [CHART]
User satisfaction with mobile media entertainment sites and apps outpaces satisfaction among those accessing the services via PC.
Read MoreFrequency Of Local Television News Consumption On TV vs. News App, 2013 [TABLE]
Among those who had a local TV news app, 36% said they watched local news on TV seven or more times during the seven days prior to the survey.
Read MoreAmerican Smart Phone Owners' Primary Sources For Local News, 2013 [CHART]
More than one in four surveyed adult US smart phone owners said they had a news app from a local TV station installed on their phone in 2013.
Read MoreUS Digital Content Subscribers By Content Type, 2013 [CHART]
Although a sizeable portion of the target audience remains unwilling to pay for online or mobile content, many consumers are beginning to accept the idea that quality comes at a price.
Read MoreAmericans' Leading Sources Of News By Media, June 2013 [TABLE]
FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.
Read MorePreferred Source Of News By Media & Demographic, June 2013 [TABLE]
Those older than 65 and those without a college degree were the most likely to prefer TV news.
Read MorePreferred Media Type For Main News Source By Age, July 2013 [CHART]
Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.
Read MoreHow Media Organizations Use Facebook Data To Promote Content [VIDEO]
Jay Budzik and Jason Jedlinski share how Perfect Market’s social sharing tool helped KTLA.com nearly double its Facebook referral traffic.
Read More