Posts Tagged ‘Mothers’
American Mothers' Daily Smartphone Activities, July 2014 [CHART]
Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.
Read MoreMost Popular Mobile Videos Watched By US Mothers, September 2014 [CHART]
Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.
Read MoreOnline Purchase Plans By Category & Region, September 2014 [TABLE]
Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories.
Read MoreHow Moms Will Use Mobile For Back-To-School Shopping, July 2014 [CHART]
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Read MoreHow Much Mothers Spend On Unplanned Purchases For Family, June 2014 [CHART]
Mothers were spending thousands of dollars each year on unplanned items—$2,600, on average, for those who went shopping for their families weekly.
Read MoreTop Frustrations Mothers Feel When Shopping For Family, June 2014 [CHART]
Overspending on extra, unplanned items was the most frustrating part of shopping for or with their family, cited by 51% of mothers.
Read MoreDaily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]
86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.
Read MoreMillennial Mobile Mothers In Select Countries, 2013 [TABLE]
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.
Read MoreUS Parents Who Follow Brands On Social Networks, January 2014 [CHART]
45% of US mother social networkers with children younger than 18 in the household followed brands on social sites.
Read MoreAmerican Moms' Top Brands, April 2014 [TABLE]
Personal care brands were the best perceived by mothers, with Dove and Johnson & Johnson taking the top two spots, respectively.
Read More