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Posts Tagged ‘Mothers’

Devices Mothers Use To Check Facebook, 2012-2015 [CHART]

In 2015, 67% of mother Facebook users logged on to the social network via mobile phone, up from 60% in 2014 and just 45% in 2013.

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Frequency With Which Parents Check Facebook, 2012-2015 [CHART]

US mother Facebookers studied checked the social network 7.4 times a day on average, vs. 5.9 times for total users.

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Frequency With Which Mobile Moms Use Devices While Watching TV, July 2014 [CHART]

76% of mothers share their TV-viewing time with internet usage, up from 66% in 2013.

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Daily Smart Phone Activities By Mobile Moms, July 2014 [CHART]

About six in 10 mothers describing the device as ‘like my backup brain.’

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Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

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Influential Ad Channels Over Parents' In-Store CPG Decisions, September 2014 [CHART]

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

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Top 13 Ways Mobile Moms Shop For Over-The-Counter Medications, July 2014 [CHART]

Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.

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Health-Related Content Mobile Moms Track, July 2014 [TABLE]

Around three in 10 US mother smartphone users said they tracked their own fitness, their weight and their child’s development on their smartphones.

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Types Of Videos Mothers Watch On Their Phones, July 2014 [CHART]

Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.

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Primary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]

Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.

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