Posts Tagged ‘Mobile Video’
Frequency Of Mobile Video Viewing In Select Countries, December 2013 [CHART]
37% of UK mobile phone users don’t watch video content on their phones—a proportion almost 10 percentage points higher than the worldwide average.
Read MoreHow Select Europeans Watch TV, February 2014 [TABLE]
Just 15% of internet users in France typically watched television via VOD.
Read MoreUS Online Video Ad Spending, 2013-2018 [CHART]
Despite the growth of mobile video viewing and the relative stagnation of video viewing on PCs, ad spending still skews heavily toward online video.
Read MoreAverage Daily Time Spent With Online Video By Device, 2014 [CHART]
In 2014, 113.4 million US tablet users will watch video programming on their devices at least monthly, representing 77.0% of all tablet users.
Read MoreUS Mobile Video Viewer Metrics, 2012-2018 [TABLE]
Nearly half of the US population will use a tablet at least monthly in 2014.
Read MoreMobile Video Ad Benchmarks By Length & Format, April 2014 [CHART]
Completion rates for non-skippable video ads topped 90% for each of the formats measured – linear video (93%); interstitial (92%); and value exchange (97%).
Read MoreMobile Display Ad Effectiveness Grades, March 2014 [CHART]
eMarketer estimates steep growth (82.3%) in the amount spent on mobile display advertising in the US this year.
Read MoreWhy Smart Phone & Tablet Owners Exceed Their Data Caps, January 2014 [CHART]
Browsing the internet was the No. 1 reason US smartphone and tablet users had exceeded their data limit.
Read MorePrimary Connection Type Used To Watch Mobile Video, Q1 2014 [CHART]
61.1% of US smartphone owners and 82.0% of tablet owners said they used Wi-Fi when they watched video content.
Read MoreAmericans Who Will Watch Mobile Ads In Exchange For Premium Content, Q1 2014 [CHART]
44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.
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