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Posts Tagged ‘Mobile Social’

Social TV Behavior By Channel [CHART]

Chart: Social TV Behavior by Channel

A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.

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Twitter Users By Device, 2015-2020 [CHART]

Chart: Twitter Users By Device

More than 52 million people in the US will use Twitter on a monthly basis.

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Mobile Notification Benchmarks [CHART]

Chart: Mobile Notification Benchmarks

A recent study from Appboy takes a look at various app categories, based on the behavior of 1.6 billion users on more than 500 apps in the first half of 2016.

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Instagram Stories vs Snapchat Stories [CHART]

Chart: Instagram Stories v Snapchat Stories

Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.

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Teen Internet Use By Platform [CHART]

Chart: Teen Internet Use by Platform

The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.

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Americans' Daily Social Media Use By Device [CHART]

Chart: Americans' Daily Social Media Use

Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.

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American WhatsApp Users, 2014-2020 [CHART]

Chart: US WhatsApp Users - 2014-2020

About 5.6 million more people have gotten on board with WhatsApp.

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Demographics of Messaging App Users

Table: Demographics of Messaging App Users

Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).

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Social Network Users & Penetration By Plaftorm, 2015-2020 [TABLE]

Table: Social Network Users Penetration Plaftorm - 2015-2020

By the end of 2016, 52.2 million people in the US will access their Twitter accounts at least once a month. That’s a 2.0% increase over last year.

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Demographics Of Instagram Users [TABLE]

Table: Demographics of Instagram Users

Around one-third of online adults (32%) report using Instagram – roughly the same share as in 2015, when 27% of online adults did so.

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