Posts Tagged ‘Mobile Email’
Enterprises' Most Popular Mobile Messaging Types, August 2014 [CHART]
Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels.
Read MoreMobile Behavior By Device Type, March 2014 [TABLE]
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Read MoreMobile Email Use By OS, April 2014 [CHART]
One-quarter of marketers planned to increase spending on email marketing.
Read MoreTop Mobile Phone Activities For Hispanics, March 2014 [TABLE]
As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreWeekly Retail-Related Mobile Activities Of Online Buyers, March 2014 [CHART]
One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly.
Read MoreTop Mobile Marketing Objectives, June 2014 [CHART]
The most important objective for mobile marketing is to improve customer engagement.
Read MoreEmail Opens By Hours After Send, H2 2013 [CHART]
Email engagement tends to be more concentrated in the first few hours post-send on mobile phones than on desktops and tablets.
Read MoreMobile’s Share Of Email Opens By Daypart, H2 2013 [CHART]
Mobile’s share of email opens continues to increase, with various sources reporting that share to be 50% or higher.
Read MoreMobile Email Benchmarks By Industry, Q1 2014 [CHART]
Half of total email opens occurred on a mobile device in Q1 2014.
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