Posts Tagged ‘mCommerce’
UK Retail mCommerce Sales, 2012-2018 [CHART]
The growth trajectory for mCommerce sales in the UK is even steeper than desktop eCommerce, with a predicted 64.8% rise this year.
Read MoreTop Mobile Marketing Objectives, June 2014 [CHART]
The most important objective for mobile marketing is to improve customer engagement.
Read MoreBest Online Channels For Driving Sales, June 2014 [CHART]
Three-quarters of retailers surveyed believe that digital advertising delivers a higher ROI than traditional or offline advertising, and 82% expect their digital marketing budgets to increase in the next 3-5 years.
Read MoreTide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]
Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.
Read MoreOnline Shoppers' Preferred Method For Researching & Buying Products, June 2014 [CHART]
Despite the growth of mobile commerce (23% year-over-year in 2013, per comScore), only 1 in 10 respondents prefer to purchase products on mobile devices.
Read MoreE-Commerce Conversion Rates By Device, Q1 2014 [CHART]
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
Read MoreThe Mobile Consumer [INFOGRAPHIC]
This infographic from vouchercloud illustrates the many facets of the mobile consumer.
Read MoreSmall Business Owners’ Top Technologies, May 2014 [CHART]
Some 86% of small business owners believe that technology is important to their business.
Read MoreTop Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]
Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
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