Posts Tagged ‘Magazines’
Citizen Perceptions Of The Value Of Online & Offline Media, February 2013 [CHART]
Connected consumers in the US place more monetary value on offline media activities or products than online ones ($1,600 per year vs. $1,132).
Read MoreHousehold Shopping Inspiration Sources, February 2013 [CHART]
66.9% of American consumers say they get ideas for their shopping trips from circulars and flyers.
Read MoreMarketing Channels That Are Falling Out Of Favor In 2013 [CHART]
Nearly 1 in 3 marketers plan to decrease their organization’s focus on newspapers this year.
Read MoreMillennials' QR Code Use By Media & Select Countries, 2012 [TABLE]
US consumers were more likely to report having scanned QR codes across every medium by which the codes were delivered.
Read MoreNorth American Publishers That Use A Paywall By Publication Type, October 2012 [CHART]
Four out of 10 media companies reported already using a paywall, with the highest percentage choosing a metered option.
Read MoreNorth American Publishers That Charge For Mobile Content By Device, October 2012 [CHART]
The iPad saw the greatest percentage of publishers charging for content across publication categories.
Read MorePaid Content & Media-Related Tablet Apps By Media Type, 2012 [CHART]
In November 2012, 62% of magazine tablet apps worldwide and 59% of newspaper tablet apps relied on a paid model.
Read MoreTime Spent Per Day With Major Media, 2009-2012 [CHART]
One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.
Read MoreTime Spent With Major Media, 2009-2012 [CHART]
Consumers spend twice as much time with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop.
Read MoreMost Effective B2C Content Marketing Tactics, November 2012 [CHART]
86% of B2C marketers are using content marketing, and the vast majority of those (84%) are leveraging social media (other than blogs).
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