Magazine Marketing Archives

Average Daily Time Spent With Media, 2012-2018 [TABLE]

Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.

Global Mobile App Use Growth By Select Categories, 2014 [CHART]

Overall app usage—which involves a user launching and actually using an app—grew by 76% year over year in 2014 .

Mobile App YoY Usage Growth in 2014 [CHART]

Mobile application usage – defined as a user opening an app and recording a session – increased by 76% year-over-year.

Magazine Industry Social Media Like/Follower Share By Network, October 2014 [CHART]

Facebook’s share of Likes and Followers worldwide of US magazine brands on social networks was nearly 50%.

What US Teens Buy, October 2014 [CHART]

What US teens buy: Half of teen spending is concentrated in 3 categories.

US Millennial Teens' Spending By Category, October 2014 [CHART]

Half of teen spending is concentrated in 3 categories.

Affluents' Mobile Phone Activity By Age Group, November 2013 [CHART]

The big surprise in affluents’ media usage is the way older and younger age groups access media.

Change In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]

Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.

Women's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

US Teen Spending By Category, April 2014 [CHART]

Piper Jaffray found that food grabbed the most dollars from this young demographic, beating out clothing for the first time in the history of the survey.