Loyalty Programs Archives

Grocery Shopping

Explore an extensive compilation of grocery shopping statistics from 2012 to present about how consumers interact with their grocery providers.

B2C Email Performance Benchmarks [CHART]

Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.

Consumers' In-Store Mobile Activities [CHART]

Mobile devices and other digital technologies continue to have a growing impact on retail, including in-store shopping.

Marketing Tactics Small Business Owners Invest In, April 2015 [TABLE]

Seventeen percent of small business owners said they were actively investing in Search Engine Optimization.

Interest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]

Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.

Frequency Of Use Of Reward Program Apps, September 2014 [CHART]

Loyalty-focused apps have emerged as part of the mobile marketing landscape—with examples including Starbucks and 7-Eleven.

Mobile Campaign Effectiveness By Type, November 2014 [CHART]

46% of marketers worldwide reported using some form of mobile marketing, compared with 23% studied in the prior year.

Mobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]

Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.

Millennials' Attitudes Toward Rewards Experiences, October 2014 [TABLE]

More than 8 in 10 Millennials would more likely to shop with a grocer if they could redeem rewards for a consultation with a chef or nutritionist.

Brands & Loyalty Rewards, November 2014 [CHART]

More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.