Insurance Marketing Archives - Page 5 of 9

Email Subscriber Activity By Industry, Q2 2014 [CHART]

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.

Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.

Millennials' Attitudes Toward The Affordable Care Act, April 2014 [CHART]

81% of US Millennials said they’d trust health insurers to Do The Right Thing.

Consumer Trust In Companies' Handling Of Personal Data, June 2014 [CHART]

Only 21% of American adults have a Lot Of Trust in the businesses or companies that they regularly do business with to keep their personal information secure.

US Consumers’ Brand Recommendations, June 2014 [CHART]

Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.

B2C eCommerce Sales In Italy By Category, 2013 [CHART]

In Italy, over half (54.0%) of 2013 B2C ecommerce sales to consumers belonged to the Leisure category.

Top Types Of Financial Services & mCommerce Sites Visited By Mobile Italians, November 2013 [TABLE]

Nearly two-thirds (64.1%) of Italy’s mobile phone owners had a smartphone late last year—a gain of 23.5% compared with the same period in 2012.

US Industry Reputation Ratings, April 2014 [CHART]

1 in 5 American adults believe that the reputation of corporate America has improved over the past year.

Industries Consumers Trust & Distrust With Personal Data [VIDEO]

During episode 45 of the Beyond Social Media Show, David Erickson discusses the trust Americans put in the handlers of their personal data, by industry.

Consumers' Trust In Handlers Of Their Data, April 2014 [VIDEO]

Some 18% of online adults have had important personal information – such as their Social Security number, credit card, or bank information – stolen.