Groupon Archives - e-Strategy

GLB Interaction With Ads, June 2014 [TABLE]

88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.

Mobile Visits To Popular Sites By Device, January 2014 [CHART]

Smart phones were more than twice as popular as tablets for mobile pinning.

Black LGBT Online Activities, March 2014 [CHART]

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

O'Hare Airport Social Deafness & Mall Of America Social Listening [VIDEO]

During episode 37 of the Beyond Social Media Show O’Hare Airport’s lack of social listening is contrasted with the Mall of America’s integrated social listening efforts.

Groupon's Presidential Pretender & Girl Scout Cookie Munchies [VIDEO]

This Episode: Hot Pockets recall; DHL’s punking stunt; Groupon’s celebration of President Alexander Hamilton & NowThisNews’ Instagram curation.

Groupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]

David Erickson and B.L. Ochman discusses Groupon misidentifying Alexander Hamilton as a president during a President’s Day promotion.

SMBs' Top Marketing Priorities For 2014 [CHART]

A general increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed.

LGBT Advertising Interaction Behavior By Gender, June 2013 [TABLE]

About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.

Top Multi-Platform Properties, February 2013 [TABLE]

Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.

Types Of Mobile Apps Moms Use To Aid Purchase Decisions, December 2012 [CHART]

60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.