Posts Tagged ‘Google’
Smart Speaker Users By Brand, 2018-2020 [CHART]
While Amazon’s Echo is the most popular smart speaker in the US, it’s losing share as speaker rivalry heats up. This year, Amazon is capturing roughly two-thirds of the US smart speaker audience, and that figure will decrease to 60.8% by 2020.
Read MorePreferred Shopping Method Among Online Buyers [CHART]
The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.
Read MoreOnline News Gateways By Age [CHART]
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.
Read MoreGoogle Search vs Facebook Article Referral Traffic By Category [CHART]
Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Read MorePsychology Of Advertising [INFOGRAPHIC]
This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
Read MoreTop 100 Non-Brand Keywords At Google [INFOGRAPHIC]
This infographic from siegemedia illustrates the top 100 non-brand keywords used at Google for the year prior to June 1, 2018.
Read More2018 Content Marketing Statistics [INFOGRAPHIC]
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
Read MoreGoogle AdWords vs Facebook Ads [INFOGRAPHIC]
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
Read MoreGoogle Search Advertising [INFOGRAPHIC]
This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.
Read MoreSocial Media Use Frequency By Channel [CHART]
About 7 in 10 American adults report being online ‘almost constantly’ (26%) or ‘several times a day’ (43%), according to recent data from the Pew Research Center. Many of those are likely spending their online time visiting social media platforms.
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