Posts Tagged ‘Google Adwords’
SMBs' Most Effective Marketing Methods, 2014 vs 2015 [TABLE]
US small and medium-sized businesses were seeing more success with their website than any other channel.
Read MoreMost Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Read MoreGoogle Ads' Influence Organic Click-Through Rates [CHART]
On average, the presence of ads on a search results page caused the organic CTR of the first position to drop by 30%.
Read MoreGoogle+ Is NOT Dead & Video Meets Commerce [VIDEO]
David Erickson & BL Ochman discuss rumors of Google+’s imminent demise, touchable videos, the NYPD’s Twitter storm and more on the Beyond Social Media Show.
Read MoreGoogle's Product Listing Ad Performance Compared To Paid Search, Q1 2014 [CHART]
62% of marketing professionals worldwide had taken money from existing paid search budgets and put this toward PLAs instead.
Read MoreOnline Channels In Which US SMBs Plan To Invest, 2013 & 2014 [CHART]
40% of US SMBs planned to increase spending on their company websites this year.
Read MoreMarketing Tactics Used By American Restaurants, March 2013 [TABLE]
Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice.
Read MoreBrad Geddes Presents Google AdWords Enhanced Campaigns Case Studies [VIDEO]
Brad Geddes presents several Google AdWords Enhanced Campaigns case studies and looks at ways to take advantage of the data in this presentation for MN Search.
Read MoreHow Google Makes $100 Million A Day [INFOGRAPHIC]
This infographic by WordStream breaks down Google’s daily ad revenue.
Read MoreGoogle Product Listing Ads vs. Text Search, Q3 2012 [CHART]
US Google Product Listing Ads outperform text search ads in click-through rates by 47%, in conversion rates by 38%, and in return on ad spend by 25%.
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