Shaping Opinions Through Search: Gulf Oil Spill Crisis Communications

In this screencast, David Erickson of the e-Strategy Internet Marketing Blog, examines search results pages at Bing, Yahoo!, and Google for a search for “Gulf Oil Spill” and looks at organizations that are running search engine marketing (SEM) campaigns to gain visibility for their point of view within the search results pages in response to Beyond Petroleum’s (BP) Deepwater Horizon oil rig disaster.

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Google's HTML Ads

Google’s HTML Ads

David Erickson demonstrates Google’s new HTML-based Google AdWords ads in this short Internet marketing screencast.

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The Google Hiccup

The latest Google update offers a cautionary tale on the perils of relying on one source for your primary web site traffic.

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