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Posts Tagged ‘Gender’

Hesitance Of French Citizens To Divulge Personal Data At eCommerce Sites, April 2014 [TABLE]

More than two-thirds of French web users were reluctant to enter personal information—such as their name, address, phone number and bank account details—on an eCommerce site.

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Online Video Viewer Demographic, May 2014 [TABLE]

Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.

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Factors That Would Encourage French TV Viewers To Use Video On-Demand, November 2013 [TABLE]

Lowering the price of available movies and series was the biggest factor that would encourage consumers to use VOD services more regularly (37.6% of respondents).

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Demographics Of French Video On-Demand Users By Frequency, November 2013 [TABLE]

An overwhelming majority—four in five respondents—never viewed VOD (that is, movies or series rented and watched on a TV, computer, tablet or smartphone).

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Demographics Of American Book Readers, January 2014 [TABLE]

Out of the 76% of respondents who had read a book in the past year, nearly seven in 10 had read a physical book, while just 28% had read an ebook.

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Attitudes Toward Printed vs eBooks By Demographic, March 2014 [TABLE]

US internet users were far more likely to only read printed books than ebooks or a mix of the two.

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Women's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

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Generation V's Most Popular Online Activities By Gender, March 2014 [CHART]

Playing games was the online activity conducted most often by US children, cited by 45.0% of boys and 39.0% of girls.

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Frequency Of American Children's Internet Use By Gender, March 2014 [CHART]

41.5% and 36.3% of 8-to-11-year-old US males and females, respectively, used the Internet many times a day.

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Online German Teens By Gender, 1998-2013 [TABLE]

In 1998, just 5% of teens in Germany were regular weekly web users and the number with access to a private internet connection was statistically nil.

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