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Posts Tagged ‘Fashion Marketing’

Facebook Ad Performance By Industry, Q1 2013 [CHART]

Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.

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Tweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]

65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.

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Brand Engagement On Pinterest, March 15 – April 15, 2013 [CHART]

Fashion and retail-related images are most likely to be pinned by the community, with brands pinning only 18% of content.

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Top 10 Fastest-Growing US Industries, 2003-2013 [CHART]

The IBISWorld study examines annualized revenue growth over the past 10 years, coming to the conclusion that the fastest-growing US industries all share a common trait: they’re all online-based.

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American & Retail Therapy, April 2013 [TABLE]

American women are 61% more likely than men to say they shop and spend money to improve their mood.

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Global Mobile Ad Spending Share By Vertical, Q4 2012 [CHART]

The worst performers on tablets vs. smart phones were the fast-moving consumer goods and retail industry, along with the social and dating category.

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Tablet Ad Click-Through Rate Uplift By Industry, December 2012 [CHART]

Click-through rates for entertainment and media, as well as the travel category rose by 81% and 66%, respectively.

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Average Easter Spending, 2007-2013 [CHART]

The average Easter celebrant is expected to spend $145.13 on items ranging from candy to clothes for this year’s Easter holiday, basically unchanged from last year’s $145.28.

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Top Prompts For Trying New Fashion Retailers, March 2013 [CHART]

39% said they had tried out a new retailer in the previous 90 days, up 22% from 2011, and almost triple the 14% from 2010.

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Percent Of Brand-Owned Organic Search Results Worldwide By Category, 2012 [CHART]

Twenty-four of 57 brands analyzed owned more than 50% of their first-page search results.

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