Facebook Archives - Page 60 of 126

Social TV Behavior Of American TV Viewers, 2013 [TABLE]

A majority of social media users, tablet owners and smart phone users have used social networks while watching television.

Most Popular Networks For Social Media Advertising, July 2013 [CHART]

Nine out of 10 US agency execs reported being likely to use Facebook for clients’ social campaigns.

Social Login Market Share, Q1 2012 – Q3 2013 [CHART]

Facebook’s leading share slipped a point to 45%, a figure now 9% points lower than its majority share in Q3 2012.

Mobile Shopping Prompts, October 2013 [CHART]

2 in 3 smartphone shoppers say they’re spending significantly (33%) or somewhat (34%) more time researching store-based needs on their devices this year.

Breaking Bad's Social TV Integration [VIDEO]

Albert Maruggi and David Erickson discuss AMC’s efforts to integrate television entertainment and social activity around the hit show Breaking Bad.

Parents' Mobile Content Activities, August 2013 [TABLE]

Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.

Facebook Exchange Advertising Effectiveness, January & September 2013 [CHART]

The number of respondents who said FBX was very effective for their ad campaigns rose from 11% in January 2013 to 20% in September 2013.

Mobile Facebook Ad ROI vs. Desktop Facebook Ad ROI, September 2013 [CHART]

35% of US marketers found the return on investment (ROI) from mobile at least somewhat greater than from desktop.

Brands' Use Of Facebook Ads To Increase Post Reach, September 2013 [CHART]

Roughly 8 in 10 marketers plan to increase their social media spending over the next 3 years, the majority of whom expect to hike their spending by upwards of 25%.

Online Advertising Platforms By Importance, September 2013 [CHART]

Google edged out Facebook (average rating of 2.22), from which 9 in 10 respondents are seeing either improved (42.7%) or steady (48.3%) ROI over the past 6 months.