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Posts Tagged ‘Facebook’

B2B vs. B2C Marketers' Single Most Important Social Channel, May 2014 [CHART]

Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers.

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Social Media Tools & Features Used By US Omnichannel Retailers, Q1 2014 [CHART]

94% of US omnichannel retailers had a Facebook page, and 81% had a Like button on product pages, allowing customers to share a particular item of interest.

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Black LGBT Online Activities, March 2014 [CHART]

Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.

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Social Networks Used By UK B2B Marketers, March 2014 [CHART]

More than nine in 10 of those surveyed used business-oriented LinkedIn, the social network of choice among UK business professionals, and 89% used Twitter.

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Primary Social Tool Used To Share Blog Content, April 2014 [CHART]

When blog readers do share via social, they’re likely doing so on Facebook.

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Facebook Response Rates, Q2 2012-Q1 2014 [CHART]

The average response rate for user wall questions asked of brands around the world on hit 65% in Q1.

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Professional Activities Conducted On Social Media By UK Business Pros, January 2014 [CHART]

72% of UK business pros consider LinkedIn it a trustworthy source of professional content—compared with 37% for Facebook and 30% for Twitter.

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Positive & Negative Brand Interactions On Social Media, Q1 2014 [CHART]

55% of interactions with brands that took place on Twitter were positive in nature, with an additional 25% neutral.

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Millennials' Most Indispensable Digital Channel, April 2014 [CHART]

A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.

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Ad Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]

Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.

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