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Posts Tagged ‘eTailing’

How Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]

Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.

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Consumer Confidence In Retailers’ Data Security, May 2015 [CHART]

Slightly fewer than one-third of consumers say they are ‘very confident’ in retailers’ ability to keep their private information secure.

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Why People Download Mobile Apps, May 2015 [CHART]

Word-of-mouth is a key driver of smartphone application discovery and a leading reason why users download apps.

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Millennials' Top Shopping-Related Activities By Device [TABLE]

40% of Millennials said they use their smartphones to make an actual purchase vs. 65% doing so via computer.

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Back-To-School & Back-To-College Sales Season, July 2014 [CHART]

22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.

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TV Multitasking By Generation, April 2015 [TABLE]

9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.

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App Notification Opt-in Benchmarks By Industry, 2014 [CHART]

Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.

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Channels Used To Find Local Business Information [HEATMAP]

This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.

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Sources For Local Business Information [CHART]

While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.

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Essential Data Sets For Marketing Success, December 2014 [CHART]

Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.

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