Posts Tagged ‘eTailing’
Holiday eCommerce Growth Estimates In 2013 [CHART]
comScore pegged desktop eCommerce sales growth at 10% for the November-December period.
Read MoreMobile Content Activities Of American Parents, August 2013 [TABLE]
Parents of children under 18 were 5 percentage points more likely than nonparents to use email on their smart phone,
Read MoreOnline Shoppers & Emails Featuring Relevant Product Recommendations, January 2014 [TABLE]
Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.
Read MoreTop 5 US Real-Time Bidders By Industry, Q2 2013 [CHART]
The automotive industry will increase and extend its investment in programmatic advertising in 2014.
Read MoreData-Orientation Of Retail Departments, January 2014 [CHART]
Only 1 in 4 respondents believe that the marketing department is primarily data-oriented.
Read MoreHoliday Purchases via Retailer's Mobile App, January 2014 [CHART]
Roughly one-third of respondents – each of whom own a smartphone, and 65% of whom own a tablet – claimed to have made a holiday gift purchase using a retailer-branded application on a smartphone or tablet during the season.
Read MoreTop Influences Over Holiday Shopping, January 2014 [CHART]
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Read MoreGlobal Mobile Banner Ad Interaction Rates, 2013 [TABLE]
Mobile expandable banners had greater success in engaging customers than polite banners across almost all verticals.
Read MoreHow Customers Interact With Top Retailers, January 2014 [CHART]
Consumers were more likely to have viewed a company’s catalog (17%) than to have interacted with the company via social media (3%).
Read MoreIndustries That Will See The Most Success With Big Data [CHART]
US business executives ranked the retail sector second at 42%, just behind finance (49%) in terms of having the most Big Data success.
Read More