Posts Tagged ‘Entertainment Marketing’
Entertainment Digital Ad Spending Took A Hit In 2020
The cancellation of almost all in-person entertainment events due to the pandemic has also cancelled the digital ad budgets for those events.
Read MoreVideo Gamers By Age
Playing video games continues to be a favorite pastime for Americans, with three-quarters of US households having at least one video game player.
Read MoreHow People Discover New TV Shows & Movies
As many people will testify, a common topic of water cooler conversion is what people have been watching on TV – though the decline of linear TV has dampened that trend in recent years.
Read MoreHow Americans Spend Their Evenings
For most Americans, staying home with family is their favorite way to spend an evening, per results from a Gallup survey.
Read MoreInstagram Story Performance Benchmarks [TABLE]
There is little data on consumer attitudes toward Stories ads, but there is research to suggest that they perform reasonably well.
Read MoreSubscription Business Churn Rates By Industry [CHART]
While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing education, they also don’t always stick with those subscriptions.
Read MoreDigital Ad Spending By Industry [CHART]
eMarketer expects a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).
Read MoreVideo Captions Expectations By Industry [CHART]
Advertisers are increasing their video budgets this year, but are they missing out on one key element that could make a difference to audience engagement? A survey from Verizon Media has found that 7 in 10 (69%) US consumers watch videos without sound in public spaces, making captioning not only important but expected by viewers.
Read MoreEntertainment Subscriptions By Generation [CHART]
The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional TV.
Read MoreMultitainment Behavior [CHART]
In this modern age of entertainment, one screen is no longer enough to satisfy most. eMarketer forecasts 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
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