Posts Tagged ‘Email Marketing’
Digital Marketing News This Week
Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.
Read MoreHow To Unsubscribe With A Vengance
It happens to all of us: you unsubscribe from an unwanted marketing email, and a few days later another message from the same company pops up in your inbox.
Read MoreGroupon Elects Alexander Hamilton A President On Presidents Day [VIDEO]
David Erickson and B.L. Ochman discusses Groupon misidentifying Alexander Hamilton as a president during a President’s Day promotion.
Read MorePerma.cc's Social Listening & Email Marketing [VIDEO]
David Erickson discusses Perma.cc’s superb execution of social listening and email marketing to take advantage of an earned media opportunity.
Read MoreJay Baer: Facebook Marketing & Email Marketing Presentation [VIDEO]
In this presentation, Jay Baer reviews how your email and Facebook marketing are similar, how they can support each other, and how to use each strategically.
Read MoreCASE STUDY: How The Obama Campaign Used A/B Testing To Optimize Email Campaigns & Generate $500 Million In Donations [VIDEO]
Take an inside look at the campaign headquarters, the thrilling successes & informative failures Obama for America encountered at the cutting edge of online politics.
Read MoreBeyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]
This episode: Social customer service, Kraft’s Super Bowl ring, bizarre Tic Tac ad, Marriot’s Millennials, Dumb Ways To Die game, Burberry’s Kiss App, Astronaut Abby, Google’s Project Loon & Alien Text Messages.
Read MoreGmail Redesign [VIDEO]
Google is redesigning the Gmail interface to help deal with inbox clutter.
Read MoreEmail Marketing Case Study: LinkedIn's Vanity Play [VIDEO]
LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.
Read MoreEmail Marketing Checkup
Shar VanBoskirk, VP and principal analyst at Forrester Research, and Jon Miller, Marketo’s VP of Marketing, discuss why some organizations fail at email marketing and others succeed. Found at YouTube from MarketoB2B.
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