Posts Tagged ‘Data Analytics’
Job Titles Responsible For Data Analytics Agenda [CHART]
Data and analytics capabilities have become a top priority for businesses, with many organizations using the discipline to help gain a competitive advantage and improve the customer experience.
Read MoreHow Marketers Use Data-Driven Insights
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
Read MoreMetrics For Measuring Success Of TV Ad Campaigns [CHART]
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Read MoreTop Challenges With Analytics Tools By Company Size, May 2015 [CHART]
Bigger companies may have more capabilities than their small- and midsized counterparts, but those capabilities may just reveal how many challenges they truly face.
Read MoreTop Technical Challenges To Implementing Big Data, May 2015 [CHART]
Improving the customer experience and the need to get new customers were the leading factors driving the need for big data projects.
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