Posts Tagged ‘Data Analytics’
Content Marketing Optimization [INFOGRAPHIC]
This infographic from Top Rank illustrates how to integrate, optimize, and activate your content marketing program.
Read MoreTrends Affecting Creative Professionals [CHART]
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
Read MoreTop Technologies For Improving The Customer Experience [CHART]
A 2016 study by Forbes Insights and SAS found that 90% of executives worldwide who use data analytics noticed it improved their ability to deliver a superior customer experience. And According to a January 2018 survey of US senior decision-makers conducted by Verndale, big data/analytics was listed as the most important emerging technology for enhancing customer experience, cited by 63% of respondents.
Read MorePriorities vs Challenges Of Marketing Data [CHART]
About half of marketers worldwide are integrating data across their tech stacks, according to a January 2018 survey from Ascend2. While a slight majority are integrating data, 43% of respondents reported that they’re merely talking about doing this.
Read MoreActionable Insights From Data Analytics, 2008-2017 [CHART]
While the use of digital analytics is increasingly important to organizations, relatively few organizations have a strategy in place for analytics or measure the ROI from their analytics investments.
Read MoreTop Digital Experience Goals For 2017 [CHART]
Marketers are looking for their digital experiences in the coming year to be more comprehensive and connected and for them to tie the entire journey across both physical and digital engagements.
Read MoreTop B2C Persona Development Techniques [CHART]
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
Read MoreChief Communications Officers' Areas Of Focus [CHART]
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Read MoreInternet Of Things Data & Analytics Challenges [CHART]
A third or more of American technology professionals said barriers to Internet of Things data and analytics include giving context to the data.
Read MoreTop Goals Marketers Have For Using Data [CHART]
Company marketers see an improved customer experience as their top goal for using data in marketing, while agencies are slightly more focused on identifying new audiences and customers.
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