Posts Tagged ‘Customer Experience’
Data Sources Used For Customer Experience Decisions [CHART]
Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
Read More19 Marketers Predict 2019 [INFOGRAPHIC]
This infographic from PAN Communications lists the marketing predictions for 2019 of 19 veteran marketers.
Read MoreChatbot Engagement Rates [CHART]
The vast majority of adults across 6 countries believe that organizations are failing to provide a connected experience, defined as organizations knowing their preferences across all channels and being able to provide them with access to the information they need in a timely manner.
Read MoreMarketing Automation Optimization Tactics [CHART]
Delivering personalized content is the most challenging barrier to marketing automation success, though the integration of all marketing systems is a close second. Despite the difficulties marketers are having delivering personalized content, the vast majority say that content personalization driven by marketing automation is in fact improving.
Read MoreB2B Buyers' Customer Experience Expectations by Generation [CHART]
More than 8 in 10 business buyers want the same experience as when they’re buying for themselves, reveals Salesforce Research in its second annual State of the Connected Consumer report. The study indicates that the customer experience is hugely important to business buyers, 8 in 10 of whom say the experience a company provides is as important as its products and services.
Read MoreMarketing Funnels & Journey Maps [ANIMATED INFOGRAPHIC]
This animated inforgraphic from Salesforce illustrates the concepts behind these two prevelant marketing buzzwords.
Read MoreShoppers' Customer Experience Expectations [CHART]
Digital transformation has had a significant effect on nearly all companies over the past couple of years. For some marketers, it has forced them to rethink how systems, tools and team members must work together to successfully meet larger business objectives.
Read MoreHow Consumers Share Feedback About Customer Experiences [CHART]
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.
Read More11 Essential Marketing Skills [INFOGRAPHIC]
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Read MoreInformation Brands Should Provide Customers [CHART]
There’s been plenty of research indicating that people value informative brand content. 9 in 10 consumers surveyed for the report agree that brands should provide value-added information to their customers.
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