Posts Tagged ‘Corporate Social Responsibility’
Important Company Behaviors According To Consumers, November 2014 [CHART]
Honesty and authenticity are important attributes, particularly to Millennials.
Read MoreHow People Form Impressions Of Companies, September 2014 [CHART]
The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company.
Read MoreMarketers' Perceptions Of Customers' Attitudes Toward Customer-Centricity, September 2014 [CHART]
The attributes that best define customer centricity are a senior management team committed to understanding the customer, functional alignment in support of a holistic customer experience strategy and a corporate culture that prioritizes customer satisfaction.
Read MoreCorporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Read MoreConsumers’ Top Priorities When Shopping, August 2014 [CHART]
Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).
Read MoreCPG Execs' Top Strategic Priorities, July 2014 [CHART]
Some 56% of consumer goods executives identify data analytics as Very or Critically important to their strategy this year.
Read MoreConsumer Attitudes Toward Spending On Socially Responsible Companies, 2011 vs 2014 [CHART]
Some 55% of online consumers from 60 countries say they are willing to pay extra for products and services from companies committed to positive social and environmental impact.
Read MoreB2B Brand Imaging, October 2013 [TABLE]
A recent analysis from McKinsey suggests that there’s a big disconnect between the core brand messages most emphasized by B2B companies and the characteristics that are most valued by their customers.
Read MoreConsumer Attitudes Toward Brand Connections, October 2013 [TABLE]
Brands are failing to perform in the areas consumers deem most important to building and maintaining connections with them.
Read MoreAmericans' Corporate Social Responsibility-Related Actions, October 2013 [CHART]
88% of Americans would stop buying a company’s products if they learned of the company’s irresponsible or deceptive business practices.
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