Posts Tagged ‘Corporate Social Responsibility’
Millennials' Changing Relationships With Businesses [CHART]
Millennials spend about $322.5 billion annually, a strong figure but one that’s less than Baby Boomers and Gen Xers. What may set Millennials apart from those other two cohorts is that they are more apt to let their purchasing dollars speak for them when it comes to a business’ environmental impact or ethical behavior, according to this year’s Global Millennial Survey from Deloitte.
Read MoreConsumer Expectations Of Brand Transparency On Social Media [CHART]
Not only do consumers want businesses to be open and honest in their social posts, consumers actually hold businesses to a higher standard than they hold for themselves.
Read MoreTop Corporate Reputation Drivers [CHART]
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.
Read MoreWhy American Mothers Love Their Brands [CHART]
For most American mothers, brand loyalty is all about quality and consistency.
Read MoreChief Communications Officers' Areas Of Focus [CHART]
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Read MoreConsumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]
Consumer inclination to pay extra for sustainable products is on the rise. –
Read MoreHow People Respond To Corporate Social Responsibility Efforts, March 2015 [CHART]
91% of internet users worldwide expected companies to do more than make a profit.
Read MoreEffects On Consumers Of Corporate Social Responsibility Efforts, June 2015 [CHART]
Some 47% of consumers surveyed across 9 countries say that they’ve told friends or family about a company’s corporate social responsibility efforts at some point in the past year.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Read MoreCompanies' Social Good Messages, October 2014 [CHART]
Consumers’ purchase decisions are influenced far more by communications that show that a company takes care of its employees than they are by messaging about companies donating profits or employee time to charities
Read More